Imagine that you are in the Netherlands, in the early seventies. In the cities there are many uniform stores when in this climate, in an empty yard in Utrecht basement of only 130 square meters Dille & Kamille opens its first shop. A store with wonderful combination of products: antique furniture and baskets of dried flowers, kitchen appliances, utensils, bake wares, cookwares, culinary products such as: pasta, oil, vinegar, herbs and spices, wine, chocolate, liquorice, wine and cheese and numerous tea blends. For the bathroom: towels, soaps and massage oils, beeswax and mirrors sold China. Everything is made from natural materials, because the password is: plastic is forbidden.
That was new, that was different from the other conventional shops. No wonder that it was an immediate success. Since then, the Dill & Kamille has conquered twenty cities in the Netherlands and 5 in Belgium. The concept of that first store, the wonderful mix of products that are still great together and the belief in natural simplicity, standing still as a rock. During 36 years Dille & Kamille has survived all fads, economic crises and changing ideas but it is flourishing….
The pleasure of good service, the convenience of kitchen appliances, the seductive scent of herbal tea and lavendel,- that was my first impression when I entered the Dill & Kamille store in Bruxelles. On the shelves there were plenty of products what make life more enjoyable. Rattan baskets and wooden chairs, pots & plants and garden tools, children’s toys. A range that simplicity radiates with a preference for trade, crafts and natural materials. There was no superfluous decorations or fancy shapes, because natural simplicity is the core of Dille & Kamille. And hospitality. A casual atmosphere, a place where you can be yourself. And Hospitable. Advanced cooking for friends. Carefully set the table. Or just spoil yourself with a bottle of wine or with a delicious tea. Or a personalized gift.
No more word is necessary because at Dille & Kamille the products spoke for themselves. Living in harmony with the environment was the message here. Between the hustle and bustle in the streets Dille & Kamille was a relief. No frills, garish displays, neon, fashion statements or piercing music from the speakers: classical music and the seductive scents of soaps, oils and spices filled the room.
Dille & Kamille opened its shop in Brussels in 1995, in Bruges in 2001, in Roeselare in 2002, in Aalst in 2004, in Turnhout in 2005…